Well, you must be quite aware of the word ‘Marketing’ and how it is the mantra for the success of your business. Marketing is what drives your business, brings in customers and builds your brand etc. Essentially without Marketing how else would you grow your business? Now add the word ‘Internet’ to it. The world is moving online, your customers are starting to buy even their toothpaste on the web!! So then how can you afford to not pay close attention to Internet as a medium for your marketing?

Some of the key components of Internet marketing are:

Search Engine Optimization — A technique or rather group of strategic methods used by Internet marketers or webmasters to enhance search results in favor of given sites. Onsite SEO ensures that content on websites is optimized in terms of the related keywords so a top slot in result pages on search engines like Google and Yahoo is more likely.

Pay-Per-Click Marketing — So called because the advertisers' costs are based on the amount of clicks their online advertisements receive. Fees vary and are often dependent on the popularity of subject matter, related keywords, and performance of the campaigns. Pay-Per-Click Marketing is exemplified by Google AdWords, Yahoo Search Marketing, and other services in a similar vein.

Social Media Marketing — Social media marketing involves online activity within networking communities that engenders exposure, opportunities and ultimately business transactions. Think Facebook and YouTube, social media platforms that most of us have heard of, and you'll get the idea. Specifically for businesses there are sites like LinkedIn and many others. All operate on a similar basis and with a similar objective; that of creating interlinked communities and valuable connections with others on a global scale.

Email Marketing — Email marketing is an effective way to distribute information or solicit responses from clients. Opt-in newsletters and mass mail shots come into this category, where people are actively encouraged to take action to subscribe and engage proactively.

Article Marketing — Article marketing is a form of promotion based on the creation of written articles that relate to particular businesses and the industry they work within. This copy is then either freely distributed and published online or sent out to selected publishers like online magazines or relevant partner websites.

Online press releases — Online Press Releases involve placing a newsworthy story about a company, its website, its people, and/or its products/services with on online wire service.

Blog marketing — Blog Marketing is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online.