Remember how we said, Sales collateral has one thing that your website doesn’t; portability… We can help you make a powerful impression with attention grabbing sales kits & brochures.
So what is a "Sales Kit"?
Put simply it is a structured folder/ brochure...usually featuring interactive "inserts" to allow customization and updating of core information. Sales Kits are often accompanied by a pamphlet, sales sheet or even a tri-fold brochure. The goal of the package should represent a brand synergy that tells the user that this company cares about their image…and the impact it makes upon their target audience. (Therefore they care about their clients!)
Sales Kits Work.
Sales Kits emulate the online experience because they are interactive. A well designed sales kit should introduce the company and the company's core offerings in a benefit-oriented way. Sales Kits are "surf-able" because they usually contain interactive inserts– basically this means the reader can page through the sales folder and decide what they want to read. Additionally your sales staff can customize a sales kit to each clients and prospect with BRANDED templates (that we create either in Word or as a PDF).
All Sales Collateral should redirect your customer towards several conversion goals, and give the prospect a reason to further interact with your brand (like visiting your website, blog or Facebook page)
Remember: A leave behind can also be viral, in that it can be passed around to co-workers, friends and family, etc. This exposes your brand to more potential prospects.