Marketplace Maven Blog
[Infographic] Social Media Explained (With Coffee)
Written by Rachel Bjerstedt![[Infographic] Social Media Explained (With Coffee)](/images/plg_cmautoreadmore/SocialMediaExplained.png "[Infographic] Social Media Explained (With Coffee)")
I was inspired by the viral image of the white board and donut analogy... I wanted to share something prettier than a white board... and I like coffee more than donuts. So here you go!
How Come so few of my fans are seeing my posts?
Written by Rachel Bjerstedt
This is a much longer blog than my normal marketing rants. But I feel the need to pipe in and comment! I hear this all the time from my clients, “No one is commenting”, or “How come my fans are not participating”, or “How come none of my fans can see my posts”…
I am torn on how to respond to this – I think I boiled down to two things, 1) really understanding how Facebook actually
[Infographic] 5 Social Media Marketing Mistakes
Written by Rachel Bjerstedt![[Infographic] 5 Social Media Marketing Mistakes](/images/plg_cmautoreadmore/5-Social-Media-Mistakes.png "[Infographic] 5 Social Media Marketing Mistakes")
Many companies and small business owners dive into social media because they know everyone else is doing it... so they haphazardly start creating Facebook Pages, Twitter Profiles, YouTube channels and accounts to any – and sometimes every – social network they can find.
There are two facts to keep in mind when it comes to social media and
Facebook Status Updates Are not Written in Pencil
Written by Rachel Bjerstedt
Ok so I totally stole that line from “The Social Network”. In the film, Mark Zuckerberg’s girlfriend is yelling at him for calling him a B**** on in his blog, she screams “The Internet is not written in Pencil, Mark, it’s written in ink!” That line has always stuck with me! I find it a little worrisome that many people do not understand that the internet is public. Once you put it out
Excerpts from our Mission Small Business Application
Written by Rachel Bjerstedt
Marketplace Maven, at its core, is a creative marketing firm. Our key service areas focus on the education and fulfillment of both offline and online marketing strategies and tactics. We believe that small businesses are the cornerstone our nation’s economic foundation – we want to see small businesses (our clients) succeed and that is the driving passion behind why
Why do I need stock Images? Google gives them away for free…
Written by Rachel Bjerstedt
Websites – and especially blogs look so much better when one uses creative images, Especially as new networking sites, based 100% on imagery, like Pinterest pop up.( Also consider the surge of popularity around Infographics). Because we all know the cliché about Images speaking 1000 words, it’s a cliché for a reason – because it’s TRUE! Bloggers, publishers, and website owners of
Why Search Engine Optimization (SEO) SUCKS (Part 1)
Written by Rachel Bjerstedt
Ok. SEO doesn’t REALLY suck… but it sure can be hard to wrap your head around the consistently changing rules and algorithms that Google and other search engines keep making.
On April 24 Google released another update to its algorithm called “Penguin”. To be honest, I love this update and I think it is long overdue. The goal of this update is to encourage website owners to create new and
When I was in grade school I remember listening to a Children’s radio station (Radio Disney – are they still around?) that played a song that went something like this:
“Don’t play with Bruno, Bruno is a Dweeb, but what is a Dweeb – oh you know, Like Bruno” (I will find a YouTube version of the song and post below)
This song popped into my head as I was surfing other marketing advice
Many marketers today think of banner ads as the advertising tool of yesterday. When the Internet first took off, banner advertising was popular and in demand. As people started to develop "banner blindness" and started ignoring ads, the popularity of banner advertising has declined.
Because of retargeting, the reality is that not only do banner ads still work - they're one of the most powerful
There are few platforms on the Internet with demographic data as accurate as Facebook. Unlike data from other sites, like Google or Advertising.com, Facebook users actually provide all their demographic information because it is a social media platform. As a marketer and a small business owner, that's a goldmine. A lot of advertising dollars spent on branding is wasted because people who aren’t