Online content marketing and social media is not just about uploading your digital content and forgetting about it, hoping someone will read it. Sharing branded content, and social interaction are

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Viral Marketing & Small Business: Quick Start
I don’t know about you, but I find the virus-epidemic movies thoroughly fascinating and engaging. I recently watched “Contagion”, while I cannot pretend to know anything about the medical

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What on earth is a Blue Ocean?

When I refer to “making blue oceans”, I am referring to strategy laid out in a book written by Harvard Professors, W. Chan Kim and Renée Mauborgne, called Blue

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Does Piracy Hinder Innovation?

Many opponents to piracy believe that piracy hinders innovation. The thought is that if “firms know that their products will be pirated, they have no incentive to

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So what is Piracy Anyway?

Nobody likes having something stolen from them, and essentially that is exactly what piracy is – theft. Merriam Webster (2012) defines piracy as “the unauthorized use

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Piracy:  Innovation versus Ethics. (Part I)

What is SOPA?

There has been a lot of internet chatter recently about two proposed bills; the Stop Online Piracy Act (SOPA) in the U.S. House of Representatives, and the PROTECT IP Act (PIPA) in the

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